Chatbot Marketing: The Definition

Chatbot marketing is the practice of using automated conversations and AI-generated responses to chat with website visitors at scale. It’s used to qualify and engage with leads around the clock regardless of whether or not the marketing & sales team are available online. It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility anywhere or anytime.

Chatbot Marketing: The Benefits

Some of the main chatbot marketing benefits are:

• Boost customer engagement – The use of an AI chatbot allows you to communicate with a bigger targeted audience and enhance engagement on a consistent basis.

• Save time and cost –  Chatbots are a one-time investment and can be available 24×7. Even if a potential client is browsing your website at 3 am, chatbots are available to answer customer questions at any hour, day or night. It allows you the freedom to engage customers with real-time responses and easily scale your marketing conversations with minimum resources.

• Provide faster responses – Deploying a marketing chatbot can help you deliver prompt responses to users, resolve queries faster and ensure a positive user experience which all eventually improves your brand credibility.

• Collect data for analysis – A marketing chatbot can help collect data from customers and gain crucial insights into the needs and preferences of your targeted audience, therefore ensuring better communication results with your marketing. 

These were some of the main benefits of implementing a chatbot marketing strategy. Find out more about the advantages of chatbots for your business. Now, let’s find out what can you use marketing chatbots for. 

Chatbot Marketing: How to Use 

Chatbots can help automate marketing communication and ensure instant and timely responses to customers. There are many ways to fit marketing chatbots into your customer outreach strategy and gain value for your business. Let’s look at each of the ways in detail:  

• Schedule meetings  
  

Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others. However, managing appointments is a time-consuming task, and doing it manually may mean your resources can get busy with no time for other complex issues. To avoid that scenario, you should turn to automation as chatbots are a great tool for saving time with meetings. 

Using chatbot marketing makes it quite easy to schedule, modify and cancel meetings, all without involving any human help which can easily help with the sales.

• Promote products

Promoting your services and products should be a part of your ongoing marketing campaign. Marketing bots can help with this time-consuming task by recommending products and showing your offer to push the client to the checkout. You can also share news and updates about your company to keep your customer base informed about your latest products and services.

• Appointment Booking & Reservations 
  

Some businesses depend on chatbots for bookings and reservations. Making reservations and booking appointments is probably one of the best ways of using bots for marketing - especially for traditionally offline businesses. Whether you provide online services or run a more traditional company, taking part in conversational commerce, even through something as simple as reservations, marketing chatbots can make a huge difference. You can let our potential and existing clients book appointments, consultations, tables, seats, etc.

• Lead qualification
  

Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify for the lead. So, make sure your business responds to customers’ questions as quickly as possible. Chatbots for marketing can do this at any time of day or night, as well as make suggestions and offers to increase the chances of a sale. Chatbots for marketing can do this at any time of day or night.

Chatbot Marketing: Who are Using them?  

H&M

A growing number of eCommerce businesses now use chatbots to create a better experience for customers and drive their marketing to new levels. H&M, the well-known global fashion brand has created an interactive bot to guide consumers through the online store areas in a way that corresponds to their buying wishes. This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website.

Sephora

Marriott Hotel 

Personalized services in the hospitality industry are extremely essential. With chatbots, you can provide customized assistance to your customers.

Marriott Hotel also uses a marketing AI chatbot, available to guests through text messages. The bot helps the guests to request basic hotel services, essentially acting as an in-phone concierge. Thus, there is no need for a middleman as it enables requests to be met quickly and efficiently. 

Conclusion

Chatbots definitely have a huge impact across the business spectrum whether in sales, service, or marketing. In particular, the use of AI chatbots is giving a big boost to marketing strategies and helping businesses personalize their messages and get loyal customers. 

Take advantage of our GLEAN - the intelligent chatbot; you can deliver a unified experience across your marketing, sales, and customer teams to ensure your pipeline turns into revenue. Have questions about marketing chatbot development? Contact us right here.